I’m a big fan of what’s right with social media. One of the reasons it’s been so successful is the natural way people collaborate with each other. However, I’m not sure that a lot of what the social media gurus share as best practice really is “best” practice. Here are some of my suggestions to reap the most reward from your social media efforts:
(3 months and 4 days ago)
Will social media fatigue change the future of social networks as we now know them? And what does a social education look like? "Social, Inc." author Bob Zukis joins digits.
(2 months and 22 days ago)
Usually when I talk about social media - and advocate for its use - I focus on the benefits to you the financial services professional - the ability to provide better client service, the longer-term goal of obtaining new business, etc. But, an interesting study caught my eye the other day - it focused on the fact that 90% of high net worth investors use social media. What...
(2 months and 21 days ago)
Gail Lamarche, president of the Social Media Club of Southwest Florida, said social media gives businesses more transparency.
(26 days ago)
The rush to social media shows that Australian businesses know they can’t afford to stay out of the online space. Unfortunately, most are going about social media the wrong way.
(2 months and 6 days ago)
Social media, as all of us know, is an open platform for all the users worldwide that enables them to connect and share their thoughts with the people of their choice; either known or unknown. However, emergence of social media...
(12 days ago)
The concept of bringing social media sentiment closer to business intelligence is a sensible move that can help companies create more value from social media.
(3 months and 10 days ago)
A new trend is fast developing as a standard for global brands and ad agencies – integrated TV and social media campaigns. Cases in point was last night Oscars where social media was fragmented. According to Altimeter Group industry social media analyst Jeremiah Owyang, "(at the Oscars) brands failed at integrating second screen (social and engagement) during Oscar Ads....
(2 months and 29 days ago)
Question: How is social media transforming litigation? Answer: Many social media users publish vast amounts of personal information (often, apparently, without much reflection beforehand).
(21 days ago)
In the nonprofit world, it’s not uncommon for one person to be assigned social media duties for the entire agency. Often the chosen staff member assigned with the social media duties has hundreds of other demands that are...
(24 days ago)
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